Startup Prismatic claims to show you news related to "what you're actually interested in." Starting today, users can to reveal those interests to others with newly launched profiles. When I first heard about Prismatic, my kneejerk reaction was, "Oh God, another Flipboard competitor." Making matters worse, the company is building a website first and doesn't have a smartphone or tablet app yet, which is awfully unsexy. But co-founder and CEO Bradford Cross says the company's is pursuing a genuinely new approach to the problem, which is why it's sticking to the Web for now and remains invite-only.derrick rose injury st louis news utah jazz lawrence of arabia denver nuggets lakers orioles
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