A 2012 study?conducted by the Outdoor Industry Association found that outdoor recreation has some powerful impacts on the economy. The study examined 10 outdoor sports such as cycling, camping, fishing, ATV usage, etc. See VA Stats here.
Nationwide, outdoor recreation generates $646 billion in direct consumer spending-from product development and manufacturing to gear purchases and trip-related expenses. In Virginia alone, outdoor sports were responsible for directly supporting 138,200 jobs, $13.6 billion in direct consumer spending, and $923 million in state and local tax revenue.
Which makes me think that we all could be doing more to sell Page County as a major hub of outdoor recreation. Last week, a couple stopped into the Visitors Center, saying they were here for a week and were particularly interested in cycling routes. We know that many families have a tradition of coming here to fish or stay in a campground. And if you add up our opportunities for canoeing, backpacking, camping, horseback riding, swimming, tubing, cycling, skiing, zip-lining, or just walking the Greenway, it is clear that we have a multitude of outdoor opportunities that can lure city-choked tourists here. While advertising budgets can only be stretched so far, we need to take better advantage of the tremendous interest in outdoor sports-because we have a tremendous package to sell.
? John Robbins, president
Source: http://luraypage.com/recreation-impacts-economy/
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