Apple Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving Facebook For iOS 6

Facebook and Apple's growing alliance bears new fruit today, as mobile app install ads in Facebook for iOS 6 now allow users to downloads apps from the App Store from a pop-up instead of interrupting users and forcing them to leave Facebook. This could get developers to buy more Facebook ads since since the clicks they pay for are more likely to turn into actual downloads.

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