GuideMeSingapore: Web-Friendly Business Names | Singapore ...

With the wide spread use of the internet these days, entrepreneurs starting a new company may now have to consider how web friendly their business name is when they are coming up with one. What are some of the points you need to consider? Janus Corporate Solutions, the leading Singapore company incorporation services firm, has some suggestions.

Do you need a web-friendly business name?

A web-friendly business name is important if your business model revolves around the web, or if you intend to market your company heavily on the internet.

A web-friendly business name is also more important for B2C companies. This is because B2C companies sell to mass markets as compared to B2B companies, which tend to focus on market niches. In turn, this means B2C companies must make it easier for their large pool of customers to find them online. The more time their customers have to spend to locate them, the higher the chance these customers could be distracted along the way by competitors offering the same products and services.

How to make a business name web-friendly?

1. Unique Names vs. Associative Names

There are two schools of thought. One is to get a unique name that does not call up any other result in an online search, so there is a lower risk of your company being confused with others. Examples include Skype and Flickr. The other is to get a name that calls up an association with what the business does (e.g. Travelocity), it is easier to remember your business. Each approach involves a different branding strategy, which is an issue worth thinking about before you start your business.

2. Short and Simple

A short, memorable name will come in handy when your consumers attempt to search for your company?s web presence. Shorter company names ease the process of writing or typing it down. Also, ensure that your company names have clear and accurate spelling, again for consumers to find your business with ease.

3. Logical and emotional fit

Branding is about creating an emotional link with your target market. When a name provides a logical fit to your business, it does not mean it also creates the right emotional connection. Some factors you may want to consider ? fit to concept, latent associations and the sound effect of the name.

4. Keywords

If your company depends heavily on the web for its business, keywords in the name and the website address of the company will help. In the age of Search Engine Optimisation (SEO), you will want your business name to come up tops when the search screen loads.

Which domain name to get?

The best domain name provides an exact-match with your company name (e.g. www.YourCompanyName.com). By default, your customers are going to find you via your company name. If the URL they use takes them to someone else?s website, then you are losing out on some valuable business prospects. A dot-com is best. If this is taken, you may want to consider another name.

If your business specialises in providing services to a certain area, it makes sense to include the location in the URL (e.g. www.YourCompanyNameSingapore.com or www.YourCompanyName.com.sg). People search for certain services based on how accessible these are, and where they themselves are, so an URL with this information will increase the search engine visibility of your business.

Managing social media handles

If your company wants to promote its business via Social Media Channels, it is also important to consider what social media handles to use.

If your domain name (e.g. www.yourcompanyname.com) ?is available and set, but your social media handles have been taken, a slight change to the base name can help (e.g. @yourcompanytweets or facebook.com/yourcompanyorg).

Also, consider the length of the name. On Twitter, you can include a maximum of 140 characters per tweet. The longer your Twitter handle, the less characters you will always have for your tweets.

Looking to incorporate your business after deciding what to name it? Let Janus Corporate Solutions advise you what kind of business entity is best suited to your needs.

Source: http://www.guidemesingapore.com/blog-post/singapore-business/web-friendly-business-names

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