Sticky Raises $3M To Improve Ad Accountability With Eye Tracking

Sticky, a startup using eye-tracking technology to measure ad effectiveness, has raised $3 million in new funding. The company is a rebranding of EyeTrackShop, a webcam-based eyetracking service which spun out of Tobii Technologies. The big selling point is the ability to determine not just whether an ad was served and rendered on a consumer's screen, but whether they actually saw it.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/vkc22Ojwccs/

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