Direct Mail and Mail Piece Design www.small-business-marketing ...

First we must explain how important some sort of clean and targeted mailing list is to your Direct Mail Campaign. Just as important, if the mail portion isn?t read, the mailing list acquired little effect. Mail Piece Design might make or break your good results. Mail Piece Design might make or break your achievements. It can also impact mail processing and postage expenses.

You can create your own personal direct mail piece or participate in a shared Direct Postal mail program. Shared programs would end up being coupon mailers, coupon envelopes, magazines ads, newspaper inserts and additional. On the surface, these types of mailings look cheaper because the cost-per-piece is figured in the entire circulation. In reality, these mail pieces get disposed of unless the recipient is a coupon clipper. If your ad isn?t around the front or back include your ad isn?t viewed. Another way to share expenses should be to partner with another business containing an industry or geographical connection to yours. For example, we recently did a mailer to get a pizza shop and bagel look that provided coupons intended for breakfast, lunch and dinner. They split the cost on the design, printing and postage and also both experienced a marked increase operating.

When designing a postal mail piece, you must decide regardless of whether a post card, self-mailer, flyer, or envelope would do the job best. The best results originated from something that doesn?t have to be opened such as a new post card or self-mailer.

Post Cards: Post Cards are individual sheets of a heavier paper stock which have been no smaller than 3. 5?h x 5. 5?w and no larger than 12?h x 15?w. Whether or not the recipient clips coupons or opens direct mail, they automatically see your message if it is on a post minute card. Larger than 4?6 post cards jump out more and are less likely to get lost as well as misplaced.

Self-Mailers: Self-mailers are items such as flyers or newsletters which might be folded over and mailed without being placed in an envelope. The paper weight and fold positions are most significant for self-mailers. Final folds should be for the right edge and/or bottom on the mail piece as you read the address. Mail pieces should be tabbed (wafer sealed) to get the maximum postal discounts and go to its destination intact.

Envelopes: Envelopes are used pertaining to more official or professional appearances or if you are including more personalized info. Tag lines or graphics can be employed on the envelope to help urge the recipient in order to open it.

No matter which mail piece you determine to use, messages should be short and to the stage. Lengthy letters or messages can lose the eye of the reader prior to full point is ingested. Bulleted lists, bold headlines, coupons and color come up with a piece much more attractive and much better to read.

Whether you design your own personal mail piece or utilize a graphics designer, you should have the piece reviewed from your professional mailing service or contact the united states Postal Service Mail Part Design Analyst for closing recommendations. Verbiage, color, size, shape, thickness, graphics and address block positions can affect postal discount levels

Looking for direct mail design then for more details do checkout at direct mail templates.

Source: http://ubcadc.com/direct-mail-and-mail-piece-design-www-small-business-marketing-tips-com-35705.html

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