Former Massachusetts Gov. Mitt Romney easily won the Florida primary Tuesday night, getting 46.4 percent of the votes to former House Speaker Newt Gingrich's 31.9 percent of the votes with 100 percent of votes reported. Former Pennsylvania Sen. Rick Santorum and Rep. Ron Paul, R-Texas, finished a distance third and fourth.
Here are a number of factors that figured in the big win for Romney, roughly a 15 percent cushion over his closest rival:
* CBS News early exit polling showed that two in three voters were affected by the two Florida debates leading up to the primary and that 45 percent of voters saw the ability to win the White House as the top quality they sought in a candidate.
* According to Fox News exit polls, women chose Romney by a 22 percent margin over Gingrich -- 51 percent to 29 percent, as reported by The Daily Caller.
* 92 percent of the ads run in Florida this last week leading up to the primary were negative. Romney and his PAC spent some $15.4 million alone on TV and radio spots in the state, according to the New York Times' The Caucus.
* About one in six registered GOP voters turned in absentee ballots, or more than 665,000, according to The Orlando Sentinel.
* Voter turnout has exceeded 1.6 million, per the vote count from the Florida Department of State.
* According to Politico, through January 27, Romney and his super PAC have outspent Gingrich and his super PAC by about $12 million regarding media spending.
* The Hill reported an NBC News/Marist poll released Sunday showing that 96 percent of likely Florida GOP voters polled had already made up their minds on who they'd vote for.
* Per the Associated Press, Romney won the counties that contained the cities of Orlando, Tampa, and Miami, while Gingrich's strongest showings were in the northern part of the state and in some counties between the three above cities.
* Because Florida is a winner-take-all state primary, Romney is set to get all the 50 delegates.
* Gingrich was still beaten decisively, despite the late President Ronald Reagan's son Michael Reagan endorsing Gingrich and campaigning with him.
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